Brand Identity

When it came time to direct each others' strengths into a common synergy, the CEOs of three companies, Gullans, CBA and The Millwork Group turned to LOD for stretegic advise. The solution was the creation of an umbrella company under which the three entities would operate.

We provided brand architecture and name generation services, coining the name Innovant, as well as brand identity and print design including the Together > Stronger kickoff campaign.